The Primavera Pop is an annual flagship event for Spanish pop music organized by Los40 Principales. It takes place in Barcelona and Madrid and brings together both emerging artists and major names in the Spanish music industry to celebrate the arrival of spring and good weather alongside more than 9.000 attendees. In recent years, it was held in Rubí, but since 2025 it has been relocated to the famous Olympic Arena Stadium in Badalona. Arco y Flecha is responsible for the entire technical production as well as artist hospitality.
